Will Artificial Intelligence (AI) replace Marketing Jobs?
AI has already entered many areas of sales, including virtual assistance, social media management, chatbots, copywriting, email-marketing, etc. However, I think that most sales tasks are immune to the upcoming AI technology; there are many factors unique to humans that cannot be easily replaced by AI, at least for a few years. Here are some factors that are not easily replaceable by AI, at least for the next 4 to 5 years, in my opinion.
AI lacks the Empathy factor:
A true copywriter empathizes with his customers and understands their pain points of the customers before drafting his ad copy. Only can humans understand the issues faced by humans and, thus, can pitch the consumer by creating an ad that connects with the customer. Artificial Intelligence cannot empathize; hence, humans are required for creative strategizing that involves understanding consumers and the trends required for creating advertisements.
AI Influencers are not Relatable:
There has been a rise of AI influencers on Instagram and YouTube, but I feel that there is one factor that artificial Intelligence influencers absolutely cannot replace, i.e, ‘Relatability with your audience’. Relatability is a factor used by influencers to form connections with their audience. A vlog produced by a villager will be relatable to the audience belonging to that geography. AI simply cannot replicate it.
Al cannot ask Open-ended Questions:
AI cannot ask open-ended questions and Integrate the answers of those questions in its sales story framing its sales message by aligning the message with the answers stated by the consumer. When you sell something, you tell a story, talking about a problem that the customer has, offering your solution, conveying how your product can benefit that problem and where the customer will be after using that solution. A human can ask his customer about his career plans, plans for the next year, and issues faced by the consumer, take some of those answers or parts of those answers, and integrate them into the story he built, thus, influencing the customer to make a purchase.
Al cannot measure Follow-up Sensitivity:
AI cannot understand the difference between what you see and what it actually means. Let us take an example of a prospect named Pranali diverting the tele-conversation of a Marketing course offer to the next six or ten months in the future who doesn’t actually want to buy the coding course, She replies, “Yeah, I will think of it later,” in an unwilling tone. Artificial Intelligence, in this case, would actually take everything that the prospect said very literally, but only a human can understand that Pranali is disinterested in their product.
AI cannot replace things that are unique to humans; there are some things that are only possessed by humans by nature, that cannot be replicated by a machine. Marketing is largely about communicating with consumers, who are human beings. The process of marketing starts with understanding the psychology of the target audience, their fears, drives, and motives, which are only understood by humans.
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